Belsura Car serves Brokers and Clients
Project Overview
- Brand: Belsura
- Distribution Channels: Broker network, Direct online portal (belsura.ch), Integration with FinanceScout24
- Product: Car Insurance
- Product Launch: September 2022
- Risk Carrier: iptiQ EMEA P&C S.A.
Top Insights from this Project
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Leveraging traditional brokage services and a direct
online portal, alongside being featured on aggregators
like FinanceScout24, to maximize reach and align
with individual customer needs - Belsura combines B2B2C and B2C customer lines
-
Consistently achieving high rankings on aggregators
for car insurance solutions
Innovative Customer Engagement
Belsura, as Toni Digital’s brand, marks a significant evolution in insurance, blending B2B4C and B2C engagement seamlessly. The strategic development of a user-friendly front-end application was central to enhancing accessibility for end-users. Belsura car insurance is the embodiment of this initiative, offering versatility and convenience to meet varying customer preferences.
Multichannel Distribution Strategy
Belsura’s approach in distributing its car insurance is multifaceted:
- Traditional Broker Channel: Offering personalized, expert advice.
- Direct Online Portal: Ensuring convenience and immediacy at belsura.ch.
- FinanceScout24 Integration: Providing a platform for comparative decision-making.
This diverse channel strategy not only extends Belsura’s reach but also empowers customers with choices that align with their individual needs.
Market-Responsive Product Offering
In the dynamic Swiss automotive insurance sector, Belsura car insurance stands out as a highly adaptable solution. It allows customers to tailor their insurance using various modules, addressing the market’s demand for flexibility and digital engagement. The product range includes:
- Liability, partial, and full coverages.
- Unique features like personal item insurance and gross negligence protection.
- Added services such as legal protection and choice of repair garages.
“Belsura embraces the digital age, staying ahead with their youthful and dynamic approach, while excelling in speed, compactness, and clarity.”
Elio Merola
Managing Director at allSafety AG
“Due to the digital processes, processing is very quick and uncomplicated. This is a great relief for our customers and for us.”
Avdi Mujota