From Connectivity to Coverage

Sunrise, the leading challenger in the Swiss telecommunications market, is expanding its digital service offering by introducing smart, relevant insurance products. In partnership with Toni Digital, two fully digital and white-label solutions, Cyber Insurance and Travel Insurance, were launched and integrated directly into the telecom provider’s existing digital ecosystem.

The result: a seamless experience where customers can access everyday protection alongside the services they already use.

Driving Customer Value Through Embedded Insurance

Customers access and manage their insurance directly through the My Sunrise customer portal, supported by a Single Sign-On (SSO) experience. This ensures smooth navigation between telecom services and insurance where no separate login or platform is required.

• The cyber insurance offers household-wide protection against digital risks such as data theft, hacking, and online fraud.
• The travel insurance provides worldwide coverage and is presented contextually, such as during roaming activity, to increase visibility and conversion.

From quote to claim, the entire journey remains within the Sunrise-branded environment. The result is a frictionless, digital-first insurance experience that enhances customer loyalty and expands Sunrise’s value proposition delivered in just a few months through Toni Digital’s modular platform and agile approach.

Streamlined Eligibility Through Account Validation

Insurance eligibility is automatically verified through the existing Sunrise customer account, ensuring that only active customers can purchase a policy, simplifying the process while maintaining accuracy and compliance.