Enhanced Protection Solutions for Cembra Credit Card Customers
The Customer
- Company: Cembra
- Location: Switzerland
- Employees: 805
- Customers: > 2 mio.
Project Overview
- Distribution Channels: Cembra Website
- Product: Cyber Protect, Travel Protect, Shopping Protect & Income Protect
- Project Launch: January 2025
- Risk Carrier: AXA, ERV
Top Insights from this Project
- Extending Cembra’s financing and payment services portfolio with context-aware insurance solutions
- Designed to increase customer loyalty and generate non-interest revenue streams
- Exclusive offering for Cembra customers, strengthening value
Fast Rollout of four Products
In collaboration with Toni Digital and the insurance partners AXA and ERV, Cembra successfully launched four complementary insurance products within a very short timeframe. This demonstrates high project agility and sets the foundation for scalable future expansion.
Strenghtening the Cardholder Relationship
In cooperation with respective partners, Cembra has traditionally offered insurance benefits linked to its prduct range of financing and payment solutions. With this initiative, these services are redefined:
more modular, more digital, aligned with customer needs and integrated in a user-friendly way within the Cembra digital channels.
The result is an added value proposition that enhances customer loyalty while opening new opportunities for growth.
A Targeted Insurance Offering
The insurance offering focuses on three high-impact areas of everyday life:
- Cyber Protect:
Covers identity theft, phishing, data misuse, and includes digital legal protection - Travel Protect:
Includes cancellation costs, emergency medical expenses, luggage loss, and SOS assistance - Shopping Protect:
Offers extended warranty, return rights, and purchase protection for items bought with a Cembra credit card - Income Protect:
Financial support in case of involuntary unemployment or work incapacity, helping customers safeguard their income