Enriching Customer Experience Through Integrated Insurance

Recognizing a demand for household and liability insurance among their customers, Migros decided to leverage their trusted and well-known brand together with the help of Toni Digital. Their goal is to provide innovative and digital-first insurance solutions, accessible through a variety of digital channels and seamlessly integrated with their popular Cumulus loyalty program. This unique approach allows customers to enjoy the added benefit of collecting Cumulus points with their insurance.

Innovative Approach

Our approach at Toni Digital focused on delivering a seamless integration of insurance services with Migros’ existing digital ecosystem. We crafted a user-friendly onboarding experience, mirroring the Migros brand’s trust and familiarity. By integrating the insurance offerings with Migros’ Cumulus login system, we ensured a smooth, secure experience, enabling Cumulus members to explore insurance options effortlessly. Additionally, the opportunity to earn Cumulus points with each insurance purchase further strengthened customer loyalty to the Migros ecosystem. Our platform’s efficiency in delivering instant, transparent price quotes within a minute demonstrated our commitment to customer convenience and informed decision-making.

Advantages of the Partnership

We partnered with Migros to offer household and liability insurance solutions directly through Migros’ digital platforms, catering to their extensive customer base. The collaboration brought forth several advantages:

• Seamless integration of white-label insurance solutions within Migros’ digital channels maintained brand consistency and user trust.
• Cumulus point integration enhanced customer loyalty, incentivizing insurance considerations within the Migros ecosystem.
• Quick and transparent quotes, simplifying the insurance selection process.
• Customer cockpit with Cumulus Login.

Pioneering Personalized Insurance Solutions

This partnership between Migros and Toni Digital exemplifies how innovative technology can create a convenient, rewarding, and personalized insurance experience for customers. It highlights our expertise in transforming traditional business models through digital innovation and enhancing customer experiences.