First Insurance Solution integrated in the Mortgage for Migros Bank
The Customer
- Company: Migros Bank
- Location: Switzerland
- Employees: 1’700
- Customers: 1 million
Project Overview
- Distribution Channels: Migros Bank Bank Advisors
- Market: Swiss Bancassurance
- Product Launch: September 2022
- Risk Carrier: Helvetia Swiss Insurance Company Ltd, Helvetia Swiss Life Insurance Company Ltd
Top Insights from this Project
-
Creating Switzerland's first and only mortgage with
integrated PPI and building insurance -
Achieving significant success by integrating the product
into the customer consultations at Migros Bank - Switzerland’s first fully digital building insurance
Pioneering Integration
Migros Bank, aiming to innovate in the Swiss financial sector, collaborated with us to introduce the first digital building insurance product integrated with mortgage offerings. This unique initiative involved three distinct products: Building Insurance, Mortgage Payment Protection Insurance (PPI), and Risk Life Insurance. While Risk Life Insurance is available in the market, the integration of PPI and Building Insurance into the mortgage product is a unique feature in Switzerland. Importantly, these offerings are optional, giving customers the freedom to choose.
Innovative Bancassurance Solution
Our collaboration with Migros Bank marked the launch of the first bancassurance solution for the bank. This endeavor included:
- Mortgage Protection
- Risk Life Insurance
- Switzerland’s First Fully Digital Building Insurance
These products were integrated into the mortgage process, exemplifying a successful embedded insurance strategy. The combination of customer consultations and the trusted insurance brand Migros Versicherungen contributed significantly to the success of these offerings.
Market Context and Product Relevance
Our extensive experience positioned us well to create a tailored and innovative solution for Migros Bank, addressing the specific needs of the Swiss market. By integrating these insurance products seamlessly into Migros Bank’s mortgage offerings, we have provided a convenient and comprehensive solution for homeowners and buyers, aligning perfectly with the evolving digital-first preferences of modern consumers.